People with debt problems are turning for help sooner – as debt held by those seeking helps drops.
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"A lot of people are living month by month and have no cash to put aside. When one person loses their income, it is panic stations."
Mr Gladwell said the government's initiatives to hold back recessions could aid people are reduce the number of people unable to deal with their debts, but move effort was needed to educate the public about the options open to them.
The advice for anyone struggling is to sit down and work out outgoings and income – and to find a way to ensure income is greater than outgoings.
"You have to look at where you can make cut backs," Mr Gladwell said.
"In these times it is the £100 a month at the gym or hairdresser that will have to go."
- Using credit to regularly pay for fuel or food, or to withdraw cash
- Only repaying the minimum monthly repayment on debts
- Eating into savings each month just to afford living costs
- Using one credit source to pay for another. When seeking debt management help, people are advises to opt for one of the four firms with Office of Fair Trading code approval.
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